FANTOM FOREST
How Search Works
There are more than a billion Google searches performed every day. This is how it works.

Search is not simple, there's a lot going on under the hood at Google to serve up results in a matter of seconds. Understanding the complexity first was a big part of being able to simplify the story of search. The team at Google were excellent partners in exploring how the story could be told and ultimately bringing the project from an idea to reality. I worked to lead the storytelling efforts; story boarding, wire-framing and ultimately designing and illustrating the site.

There is an excellent case study at Instrument complete with full credits to the large and very talented team that made a complex project like this work - including illustration work in the Algorithm section by Dan Schechter and animation by Tim Kviz and Laura Frastaci.

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created at Instrument content copyright © Google
Unless otherwise noted, all content copyright © Matt Sundstrom 2014. All Rights Reserved.